I looked around the house the other night. Each and every zombie was staring at a glowing obelisk clutched tightly in their hand. I pointed at the cable TV. “Does that thing even work?” Without looking up, each zombie shrugged their shoulders.
I turned on the television to check the only channel I still check on the cable – ChannelNewsAsia. I was disappointed to find that Russia Today had replaced ChannelNewsAsia. I flipped off the set. “Works, but nothing on that I want to see.” No zombie even looked up.
For twenty years my personal money manager has paid the cable bill bimonthly, fifty dollars. That’s part of the budget cycle that keeps the family operational paycheck to paycheck. And for twenty years the good folks at ICTV have obliged my money manager.
Now ICTV is in receivership, apparently bankrupt, and operating under court appointed management. The interim management must have decided to clean up the books. A team came by the house the very next day and threatened my money manager to pay up for January or get disconnected. I could have predicted the result. Threatening my money manager is not only bad customer relations (perhaps the ICTV team could benefit from the college’s HTM training, there are ways to handle these things) but also will not yield the desired long term result (customer retention and future cash flow). My money manager told the team to go ahead and disconnect the cable.
My money manager called me to tell me what had happened. I paused, thought for a moment, and then realized that was money better spent in other ways. I was the last cable denizen in the house, the rest are netizens. And even I had shifted primarily to online sources of news and information. With the loss of CNA, there was nothing left worth the money.
I later went down and paid off January at the office, but told the clerk to leave us disconnected. Cable had become irrelevant. Like VCR tapes, and now DVDs, a new tech era has supplanted an older technology. Anyone remember BetaMax? NetFlix is killing DVDs and cable programming. Internet video on demand is crowding out cable.
Little wonder cable television is in receivership – I wonder how many other customers have shifted resources to bandwidth and dropped their cable subscription.
I gather FSMTC wants to buy the assets, which makes sense. Not necessarily for distributing cable television. Those cable lines provide a high speed Internet pipe into every home. ADSL on the uplink side, cable coax on the downlink. That has potential future value.