When I happened upon what advertisers think I am interested in, I realized that I clearly do not know myself.
I had no idea I was a big griller (our grill is a piece of wire fencing on an old automobile hub) into road trips (going somewhere on a small island is hardly a road trip) with my family (more often solo) in our Dodge Journey (never seen one of whatever this is) with a secret penchant for Liz Claiborne beauty and fragrance products (so secret that I too was blissfully unaware of that side of my personality).
If you tweet, then you can see what advertisers think you want to see too. Most curiously the list misses the areas in which I have recently spent actual money: running shoes, smartphones, ChromeBase, and various Kindle books in mathematics, running, and statistics. Either the advertisers do not know me or I do not know me.
The former is somewhat puzzling. Twitter’s own list of my interests aligns better with my perception of my own interests.
With some quibbles over Reality TV and Romance, and the absences of my running and juggling life, Twitter knows me well. So why do the advertisers misread where my money is likely to go next?
If you also Twitter, you can see Twitter’s read on you as well. Of course this depends on whether you let Twitter study you. Turns out Twitter studies you by default, so unless you turned off the Personalization and Data Settings, Twitter is collecting all sorts of information about you as a Twitter user. I let Twitter run wild with my data. I treat all social media as a public presence with zero privacy. If one wants privacy then one can never use a computer, cell phone, telephone, or any other communication capable technology. Including snail mail. No tech. Period. And one should probably not live on a small island.
Now you’ll have to excuse me as I need to go load up my new luxury Nissan SUV (I have a 25 year old Toyota Exiv sedan that was purchased used) with my Fisher-Price toys (I played with those fifty years ago) and Converse sneakers (I would never buy an athletic shoe I cannot run in) for a trip to the spa (as soon as I find one on Pohnpei) where I am a well known high spender (I have a dollar in my pocket that has to last until Friday). Oh, and, yes, I will be dropping by the mall on the way home to pick up more Liz Claiborne products and jewelry. Just as soon as I find the mall on this island.